TriUnity.ai

The Zillow for Modular Housing

Empowering Next Generations To Own Their Future

— With AI and Accessible Pathways

Across Modular Homes, ADUs, and Modular Apartments

Daniel Ko

Founder & CEO

[email protected]213-219-2340

TriUnity.ai

The Zillow for Modular Housing

Empowering Next Generations To Own Their Future

— With AI and Accessible Pathways

Across Modular Homes, ADUs, and Modular Apartments

Daniel Ko

Founder & CEO

[email protected]213-219-2340

The Broken Paradox: A 4.7M Home Shortage Exists, Yet Modular Housing Adoption Is Stalled.

4.7M

Home shortage nationwide

U.S. Adults Open to Modular Housing81%

Actual U.S. Housing Stock (Modular)4%

This shortage is particularly significant in states such as California, Texas, Florida, New York, and Washington

The Affordability Crisis

Income Needed for Mortgage

Bay Area, CA$500K+

National Average$140K+

Income Spent on Housing

California58%

58% spend over 30% of income on housing

National Average52%

52% cost burden nationwide

The Market Barriers

Disconnected Land Listings

No Transparent Platforms

Confusing Zoning Laws

"Modular adoption isn't just about awareness — it's about unlocking access. And right now, that access is broken."

Source: Amherst, McKinsey, Zillow, Redfin, HUD, CA LAO

The Broken Paradox: A 4.7M Home Shortage Exists, Yet Modular Housing Adoption Is Stalled.

4.7M

Home shortage nationwide

U.S. Adults Open to Modular Housing81%

Actual U.S. Housing Stock (Modular)4%

This shortage is particularly significant in states such as California, Texas, Florida, New York, and Washington

The Affordability Crisis

Income Needed for Mortgage

Bay Area, CA$500K+

National Average$140K+

Income Spent on Housing

California58%

58% spend over 30% of income on housing

National Average52%

52% cost burden nationwide

The Market Barriers

Disconnected Land Listings

No Transparent Platforms

Confusing Zoning Laws

"Modular adoption isn't just about awareness — it's about unlocking access. And right now, that access is broken."

Source: Amherst, McKinsey, Zillow, Redfin, HUD, CA LAO

Solution: A Centralized AI Marketplace for Modular Housing

TriUnity.ai offers an AI-powered marketplace and zoning intelligence platform that unlocks modular housing by solving zoning, discovery, and transaction friction

Centralized Discovery Layer

Problem Solved: Scattered data, no single marketplace

Unified Listings: Single platform for modular homes, ADUs, and land
Zoning-Tagged Search: Filter by legal buildability
AI-Powered Matching: Recommended homes based on profiles

AI Zoning Assistant

Problem Solved: Confusing zoning blocks 80% of buyers

GPT-5 Chat: Answer complex questions about building feasibility
Automated Zoning Interpretation: Parses complex codes
Visual "Buildability Scores": Color-coded ratings

Tools for the Ecosystem

Problem Solved: No digital infrastructure for scaling

Builder CMS: Upload models, set pricing rules
Landowner Tools: List parcels, tag compatible models
Resale Support: Facilitate secondary market

Integrated Transactions

Problem Solved: Rare online closings due to financing gaps

Embedded Workflows: Escrow, ADU loans, digital contracts
Secure & Fast Closings: Leveraging Stripe and Trustap APIs
Milestone-based Payments: Streamlined financing

Zillow + TurboTax + Opendoor for Modular Housing

A true platform, not just listings

The Massive Market Opportunity

Data from: Modular Building Institute, Grand View Research

U.S. Total Addressable Market

2024

$10.79B

2030

$17.11B

CAGR: ~8%

SAM

Serviceable Addressable Market

3-Year Revenue Potential

~$32M–$36M

SOM

Serviceable Obtainable Market

3-Year Revenue Potential

~$12.2M

TAM Growth Projection (2024-2030)

Annual Growth

Projected

Business Model: Diversified Revenue Architecture

Core Revenue Streams & 3-Year SOM

Transaction Fees (50%)

Commissions on home sales

SaaS Subscriptions (25%)

Recurring revenue from builders

SaaS/API Licensing (15%)

High-value data services

Listing Fees (7%)

Flat fees for listings

Advertising & Affiliate (3%)

CPM/CPL from partners

3-Year Serviceable Obtainable Market (SOM): ~$12.2M

SaaS Subscription Tiers

Plan	Target User	Pricing
Builder Pro	Home Builders	$1,500 / year
Modular Rental	Landlords	$99 / month
Land Listings	Landowners	$200 - $399 / year

Unit Economics: Single Transaction

Example based on a $195K modular home sale.

Total Revenue Per Deal:

~$5,200

5.3% Revenue Margin

~100X ROI

Key Business Advantages

Diversified Revenue

Multiple income streams

Network Effects

Growing ecosystem value

Recurring Revenue

SaaS + transaction fees

Risk Mitigation

Lower churn sensitivity

Target Personas, Real Problems, Proven Solutions

A comprehensive overview of TriUnity.ai's multi-sided marketplace

1. Sarah: The First-Time Homebuyer

Problem:

Priced out of traditional homes ($750K+ in San Diego), confused by zoning and financing for modular/ADUs

Solution:

AI-matched, zoning-cleared land listings, vetted builders, and integrated loan/escrow services

Outcome:

Home Price~$225K

Savings~$25K & 2-3 months

TriUnity.ai Revenue~$5,200

2. Jim: The Idle Landowner

Problem:

Owns unused land, doesn't know if it's buildable or how to monetize it

Solution:

Instant AI zoning verification ("Zoning Ready" badge), builder matching, and monetization estimates

Outcome:

Zoning ReadyAI Verified

Generates passive income from an ADU, avoiding upfront fees or confusing permits

TriUnity.ai Revenue~$4,600-$4,800

3. Builders (Boxabl, Amanda)

Problem:

Low conversion from unqualified leads, permitting delays, and lack of sales infrastructure

Solution:

AI-matched, zoning-qualified buyer leads, builder CMS, CRM-lite, and integrated transaction support

Outcome:

Boxabl

$100M+ revenue

Amanda

2x revenue/month

TriUnity.ai Revenue2% fee + SaaS

4. Lisa: The Modular Reseller

Problem:

Struggles to sell used prefab units on traditional platforms due to legal/logistical confusion

Solution:

Centralized resale marketplace with zoning-flagged listings, buyer matching, escrow, and logistics partners

Outcome:

Unit Price$78,000

Net Proceeds~$68,000

TriUnity.ai Revenue~$2,100+

5. Kevin: The Land Package Seller

Problem:

Raw land listings get low engagement; buyers can't visualize building due to zoning uncertainty

Solution:

Bundled land + modular listings with "Zoning Verified" badges and builder provenance

Outcome:

Package Price$120,000

Time to Sale< 2 months

TriUnity.ai Revenue~$3,100+

6. Olivia: The Modular Landlord

Problem:

Slow lease-up, manual processes, and lack of dedicated tools for modular rental units

Solution:

Modular Rental SaaS suite with portfolio management, automated tenant matching, and streamlined leasing operations

Outcome:

Occupancy

70% → 95%

Annual Savings

$5,000+

TriUnity.ai Revenue~$2,700-$3,200+

Focused & Capital-Efficient GTM Strategy

Phase 1: Foundation & Validation

Months 1-6

Phase 2: Growth & Scale

Months 7-15

Phase 3: Market Leadership

Months 16-30

Phase 1: Foundation & Validation: MVP Validation

Months 1-6

Goal

Prove product-market fit with narrow, high-intent segments

Target Segments

Homebuyers seeking modular ADUs
Landowners with idle property
Regional builders (2-3 partners)

Key Activities

• AI zoning engine development
• Basic marketplace MVP
• Initial user acquisition
• Product-market fit validation

Success Metrics

Users:500+

Revenue:$50K

Phase 2: Growth & Scale: Growth & Scale

Months 7-15

Goal

Expand geographically and add advanced features

Expansion Areas

5+ major metro areas
10+ builder partnerships
Advanced AI features

Key Activities

• Multi-market expansion
• Builder ecosystem growth
• AI matching optimization
• Transaction tools integration

Success Metrics

Users:5,000+

Revenue:$800K

Phase 3: Market Leadership: Market Leadership

Months 16-30

Goal

Become the dominant modular housing platform

Market Position

National market leader
Full ecosystem integration
API licensing & partnerships

Key Activities

• National market dominance
• Enterprise API offerings
• International expansion prep
• Exit strategy planning

Success Metrics

Users:50,000+

Revenue:$15M+

Capital Efficiency Focus:Proven PMF → Geographic Scale → Market Dominance

30-Month Target:$15M ARR, 50K+ Users

Why Now, Why Us, Why We'll Win

Why Now

Regulatory Momentum

ADU-friendly reforms accelerating (CA SB9/AB1033)

AI Maturity

GPT-5 + OCR now enables zoning PDF parsing

Generational Demand

Gen Z/Millennials expect tech-first housing solutions

Affordability Crisis

U.S. median home price over $420K, traditional ownership unattainable

Market Fragmentation

No platform integrates buyers, land, and permitting

Team & Execution

Daniel Ko, Founder & CEO

8+ years in AI, SaaS, real estate tech
Samsung Semiconductor, Kyligence
MBA with AI focus
GTM and full-stack dev background

Execution Strategy

Lean, AI-first, capital-efficient
AI agents boost dev speed 3–5x
Strategic hiring post product–market fit
Data-driven growth approach

Core Advantage:

AI enables us to solve fragmented pain points that traditional real estate platforms can't touch. We're not building a listings site—we're building the operating system for modular housing.

Modular Housing Market Landscape

How to Read This Map

X-axis: Solution Scope / Vision (breadth of solution, roadmap, ecosystem)
Y-axis: Execution Capability (traction, operations, partnerships)
TriUnity.ai: Zoning-aware discovery + buildability intelligence; end-to-end workflow across listings, escrow, financing, permits; multi-sided marketplace with data/API monetization.

Note: Positions reflect public capabilities and stated gaps; this is TriUnity.ai's market mapping, not an official analyst report.

TriUnity.ai - The Zillow for Modular Housing

Strategic Use of Funds

Funding Allocation

18-24 month runway

AI Agent Development & Core Engineering

35%

Build proprietary zoning intelligence agents and develop robust full-stack platform

Key Talent Acquisition

25%

Hire founding full-stack engineers, AI/NLP specialists, and modular housing experts

Supply & Demand Activation

20%

Drive builder and landowner onboarding; activate first homebuyers with zoning-compliant listings

User Acquisition & GTM Execution

15%

Launch SEO flywheel and waitlist campaigns; partner with agents for low-CAC early users

Embedded Transactions & Monetization

Establish escrow, digital contracts, and loan API channels; monetize through SaaS and commissions

Milestone Timeline

Month 0

Month 6
MVP Launch

Month 12
50+ Listings

Month 18
First API Partner

Month 24
$1M+ GMV

Month 6

5 builder partners
20+ land listings
First transaction

Month 12

20+ builders
100+ MAU
10% conversion rate

Month 18

200+ listings
10+ closed deals
PropTech API pilot

Month 26

Break-even point
$530K annual revenue
6.4x LTV/CAC

Appendix

Detailed Market Data & Financial Projections

The following slides contain supplementary information for investor due diligence, including comprehensive market analysis, financial forecasts, and detailed business model breakdowns.

Market Analysis

Financial Projections

Revenue Models

Technical Details

TAM for U.S. Residential Modular Housing

Market Growth Projection

Source: Modular Building Institute, Grand View Research

Key Metrics

2024 Market Size

$10.79B

CAGR (2024-2030)

~8%

2030 Projection

$17.11B

Included in TAM

Single-family modular homes

Modular ADUs

Modular multifamily housing (residential only)

Excluded from TAM

Manufactured, panelized, or kit homes

Commercial/industrial prefab

Global market

SAM Details

Comprehensive analysis of 3-Year Serviceable Addressable Market (SAM) revenue potential

3-Year SAM Revenue Potential

Total SAM Estimate:$32.9M - $36.4M

Segment Breakdown & Assumptions

Modular & ADU Home Buyers

$12M(3,000 closings × $200K avg × 2% commission)

Assumes modest penetration of total modular home transactions with our standard commission structure

Modular Builders (SaaS)

$4.5M(1,000 builders × $1,500/year subscription)

Based on professional tier plan providing advanced tools, lead generation, and geo-pricing capabilities

Land Owners (Listings)

$2.4M(6,000 listings × $399 avg price)

Includes zoning score, builder matching, and monetization estimator features

Modular Resale

$2.5M-$3.0M(3,000 resales × $299 fee + 2% on $75K avg price)

Secondary market for used prefab units with zoning-tagged listings and logistics partner referrals

Escrow & Loan Referrals

$5.0M(5,000 transactions × $1,000/referral fee)

Revenue from successful referrals to escrow services and specialized ADU/modular loan providers

Modular Rental Landlords (SaaS)

$1.5M(500 landlords × $999/year subscription)

SaaS suite including portfolio management, automated tenant matching, and streamlined rental operations

PropTech API Licensing

$3.0M(100 clients × $2.5K/month × 12 months)

"Zoning-as-a-Service" API licensing to cities and real estate technology companies

Ads & Affiliate Revenue

$2.0M-$3.0M(Based on 1.5-2M visits)

CPM/CPL revenue from modular brands, solar companies, and service providers

Note: SAM represents the portion of the market that our business model can realistically address within 3 years, based on conservative adoption rates and market penetration analysis.

Serviceable Obtainable Market (SOM)

3-Year Realistic Revenue Capture

$12.2M

Revenue Breakdown by Segment

Modular & ADU Buyers

1,000 closings × $200K avg × 2%

$4.0M

Modular Builders (SaaS)

500 builders × $1,500/year

$2.25M

Landowner Listings

2,500 listings × $399 avg

$1.0M

Modular Resale

1,000 resales × ($299 + 2% on $75K)

$1.2M

Loan & Escrow Referrals

1,500 referrals × $1,000

$1.5M

Modular Rental Landlords

200 landlords × $999/year

$0.6M

Zoning API Clients

25 clients × $2.5K/month × 12 months

$0.75M

Ads & Affiliate Revenue

Based on 75-100K visits

$0.9M

TOTAL 3-YEAR SOM

$12.2M

Conservative Adoption Rates

Percentage of SAM captured in SOM projections

SOM Revenue Distribution

Based on conservative adoption rates of total serviceable market

Business Model & 3-Year SOM: $12.2M

Marketplace SaaS + Transaction-Enabled Platform

Core Revenue Streams

Builder Subscriptions

Pro Plan: $1,500/year

Target: $4.5M – $6M

Land Listings

Premium: $399/year

Target: $5M – $6M

Transaction Commissions

Fee: 2% of sales

Target: $12M – $15M

Zoning/Permit API

Enterprise: $1,500-$5,000/month

Target: $4M – $8M

Modular Rental SaaS

Target: $1.5M – $2M

Ads & Affiliates

Target: $5M – $8M

Revenue Ramp

Break-even expected by Month 26

3-Year Serviceable Obtainable Market

Total SOM:$110.5M – $125M

Target:

~$12.2M

Target gross margin: ~75%

TriUnity.ai - Multi-stream revenue model for sustainable growth

TriUnity.ai: Technology Overview

The AI-Powered Operating System for Modular Housing

AI Zoning Assistant

Powered by GPT-5 and RAG, answering complex zoning questions in natural language
OCR and NLP models to parse thousands of zoning codes into structured data
Visual "buildability scores" making zoning regulations transparent

Centralized Discovery

All-in-one marketplace for modular homes, ADUs, and land parcels
AI-powered matching engine for personalized recommendations
Built with React (Next.js), Node.js, PostgreSQL with PostGIS

Integrated Transaction Tools

Modular CMS, landowner portal, and CRM-lite tools
Embedded capabilities with Trustap (escrow), DocuSign (contracts), and lenders
Modular Rental SaaS suite for prefab rental units

PropTech & Data Monetization

Zoning-as-a-Service (ZaaS) API for municipalities and PropTech
Ecosystem flywheel generating real-time demand signals
Network effects creating a defensible data moat

Core Technology Stack

Frontend: Next.js, React

Backend: Node.js, Express

AI/ML: GPT-5, LangChain

Payments: Stripe, Trustap

GIS: PostGIS, ESRI

Contracts: DocuSign

Why This Works for VC-Grade Growth

Solves complex, high-friction problems like zoning that competitors miss

Unifies fragmented market by connecting all stakeholders

Builds defensible, high-margin digital infrastructure

Product-led onboarding with freemium model de-risks acquisition

TriUnity.ai - AI-powered technology stack for modular housing ecosystem

Brand Identity

Building trust and recognition in the modular housing ecosystem

Visual Identity

Logo Design

Modern, clean aesthetic representing innovation and stability

TriUnity.ai

The Zillow for Modular Housing

Color Palette

Mint Green

#10D29E

Primary buttons, CTAs

Gradient Green

#0EC68B → #10D29E

Headers, progress bars

Light Mint

#7EECC7

Icons, charts, and graphs

Soft Gray

#F9F9F9

Background, containers

Lavender Accent

#C6C9F8

Technical features

Pure White

#FFFFFF

Main background

Typography

Inter Bold

Headlines and emphasis

Inter Medium

Subheadings and labels

Inter Regular

Body text and content

Brand Values

Innovation

Leading the transformation of housing through technology

Accessibility

Making homeownership attainable for everyone

Transparency

Clear, honest information throughout the process

Sustainability

Promoting eco-friendly housing solutions

Voice & Messaging

Brand Voice

Professional

Expert knowledge and industry insight

Approachable

Friendly and accessible communication

Innovative

Forward-thinking and tech-savvy

Trustworthy

Reliable and transparent guidance

Key Messages

"The Zillow for Modular Housing"

Primary positioning statement

"Simplifying the path to homeownership"

Value proposition focus

"Where innovation meets affordability"

Differentiating factor

Digital Applications

Website Design

Clean Layout

Minimal, focused design

Intuitive Navigation

User-friendly interface

Mobile-First

Responsive across devices

Fast Loading

Optimized performance

Social Media

Twitter

YouTube

Instagram

Content Strategy

Educational content about modular housing

Success stories and case studies

Market trends and insights

Technology and innovation updates

Brand Guidelines

Do's

✓ Use consistent color palette
✓ Maintain clean, modern design
✓ Focus on user benefit
✓ Use professional imagery

Don'ts

✗ Distort logo proportions
✗ Use competing colors
✗ Overcomplicate messaging
✗ Use outdated imagery

TriUnity.ai Brand Guidelines - Consistency across all touchpoints

Sources & References

Research foundations and data sources supporting our analysis

Market Research

U.S. Census Bureau

Housing construction and demographic data

National Association of Realtors

Real estate market trends and statistics

Freddie Mac

Housing shortage and affordability analysis

Harvard Joint Center for Housing Studies

Annual state of the nation's housing report

Industry Reports

Modular Building Institute

Annual modular construction reports

McKinsey Global Institute

Construction technology and productivity studies

Grand View Research

Prefabricated housing market analysis

IBISWorld

Manufactured housing industry reports

Technology Sources

PropTech Analytics

Real estate technology market insights

CB Insights

Construction tech funding and trends

MIT Technology Review

AI and automation in construction

KPMG Global

Digital transformation in real estate

Financial Data

PitchBook

Private market data and valuations

Crunchbase

Startup funding and company data

S&P Capital IQ

Public company financials and metrics

Bureau of Economic Analysis

Construction sector economic data

Regulatory Sources

HUD (Dept. of Housing)

Federal housing policies and standards

International Code Council

Building codes and zoning standards

American Planning Association

Zoning and urban planning research

Federal Reserve Economic Data

Housing finance and economic indicators

Academic Sources

Urban Institute

Housing policy and market research

Brookings Institution

Economic and housing policy analysis

Stanford Woods Institute

Sustainable housing and environment

MIT Center for Real Estate

Real estate innovation and research

Data Methodology & Assumptions

Primary Research

Direct interviews with industry experts, builders, and early adopters to validate market assumptions

Market Analysis

Bottom-up analysis using comparable platforms and conservative adoption rate projections

Financial Modeling

Conservative estimates based on industry benchmarks and similar marketplace business models

Disclaimer

All market size estimates, growth projections, and financial forecasts are based on available data and reasonable assumptions as of the presentation date. Actual results may vary significantly due to market conditions, competitive factors, and execution risks. This presentation is for informational purposes only and should not be considered as investment advice.

TriUnity.ai - Research-driven insights for the modular housing market

Questions & Discussion

Let's explore TriUnity.ai together

Potential Discussion Topics

Market Opportunity

How do you validate the $32.9M SAM estimate and what factors could impact market penetration?

Customer Acquisition

What's the strategy for acquiring the first 1,000 customers and achieving network effects?

Technology & Product

How complex is the zoning intelligence system and what are the key technical risks?

Regulatory & Compliance

What regulatory challenges exist for modular housing and how does TriUnity navigate them?

Business Model

How do you plan to balance commission-based vs. subscription revenue streams?

Partnerships

What strategic partnerships are most critical for success and how do you approach them?

Scaling Strategy

What's the plan for geographic expansion and handling regional zoning variations?

Competitive Advantage

What prevents larger players like Zillow from replicating this model?

Let's Continue the Conversation

Email Us

[email protected]

General inquiries and partnerships

Connect with Us

linkedin.com/company/triunity-ai

Follow our journey and updates

Schedule a Demo

calendly.com/triunity-demo

See the platform in action

Thank you for your interest in TriUnity.ai!

We're excited to be building the future of modular housing and would love to hear your thoughts, answer any questions, and explore potential collaboration opportunities. Whether you're an investor, industry partner, or just curious about our mission, we'd love to connect.

TriUnity.ai

The Zillow for Modular Housing

Making homeownership accessible through innovation